Chris has more than 30 years experience in the field of marketing communications. As a marketing communications consultant, writer and senior editor, she has served a wide variety of clients in the fields of technology, telecommunications, business and health care.
Her forte is applying analytical thinking to the task of helping organizations identify their strengths, translate those strengths into customer-focused solutions and position themselves for success in the marketplace. And as a senior writer/editor, she has literally done it all — many times over — from developing complex web sites and managing the theme, positioning and copy development for major international product launches to writing white papers, thought leadership executive briefs, brochures, fact sheets, customer briefs, presentation scripts and journal articles. Prior to establishing herself as an independent writer and marketing communications consultant, she spent five years as a feature writer at the Tampa Tribune, then served as Communications Director for University Community Hospital in Tampa.
Once Chris was getting more requests for writing services than she could handle on her own, CWMC was born. By growing slowly and inviting only seasoned and knowledgeable writers to join her creative circle as they became available and as demand for content services warranted, Chris has built a thriving, well-respected agency.
Chris lives with her husband in Tampa, just a few miles from her grown children. When she’s not at her desk she’s likely at the barn where she visits her horse, Dreamer, for early-morning rides whenever her schedule allows.
With over 30 years of experience in virtually every facet of communications — from print and interactive advertising, direct marketing and white papers to sales promotion, corporate communications and social media.
She’s also has handled strategic development, creative direction, copywriting, research and project management. She’s been the writer or creative director on projects for IBM , Intuit, InsightExpress, Information Builders, ACT Software, BellSouth, Gartner, MetLife, Pfizer, The Hartford, Fleet Bank, McGraw-Hill, Cadbury Schweppe’s, Guinness, Haagen-Dazs, and British Airways, developing award-winning work in both business-to-business and business-to-consumer arenas.
Associated with CWMC since 2004, Jaki's career has included stints as: senior vice president, group creative director at Brann Worldwide (Euro RSCG); president of Suter Group Marketing and Communications; associate creative director, Bell & Partners; and marketing manager, Survey Sampling (marketing research. She holds a BA in journalism from Rutgers University and an MA in public policy from George Washington University.
Jaki lives in Westport, Connecticut — along with a number of famous people, most of whom she neither recognizes at the supermarket nor knows personally.
Wendy has been writing marketing communications and advertising copy for close to 25 years, both independently and as a freelancer for several major ad agencies, mostly in New York City.
In the mid-eighties, she worked on the original Charlie Chaplin IBM PC campaign and has been involved with IBM ever since -- in capacities that range from creating an IBM editorial style guide to helping launch the ThinkPad and the PS/2.
While Wendy's specialty is technology (in addition to IBM, clients included Gartner, Compaq and Rockwell Automation), she has also written for clients as varied as Marvel Comics, Estee Lauder and Save the Children. Other specialties include finance (American Express, MasterCard International and Citicorp) and healthcare. Along with years of copywriting experience, Wendy has worked extensively as a copy editor and copy chief on print, TV and radio advertising, as well as collateral, web copy, direct mail, multimedia, packaging, press releases, scriptwriting and magazine articles.
Her home is in Bethel, Connecticut, but she has literally travelled the world — from Cuba to Zanzibar, and many places in between. Wendy also plays ukulele with a band called the Edukated Fleas.
Caryn took an unconventional path to a writing career. At the University of Pennsylvania, she earned bachelor’s degrees in psychology and elementary education, and a masters in reading education.
But she has spent the bulk of her professional career turning complex technical ideas into compelling stories. Her success is built on nearly 30 years supporting the changing communications needs of technology companies.
Entering the job market at the start of the PC boom, Caryn parlayed her early successes as an editor for a children’s book publisher and as a print shop copywriter into a new field called technical writing. For two years, she produced user documentation, training materials and video scripts for the banking industry. She spent the next 11 years at GTE Data Services. In 1995, Caryn left GTE (now Verizon) and begin her career as a freelancer. And since 2001, she has worked solely for CWMC, developing a wide array of IBM collateral. She has distinguished herself writing numerous executive-level white papers and developing point-of-view presentations on a broad array of topics.
She spends her downtime landscaping, cooking, painting and idea-hunting for the next great travel excursion or DIY design project. A New York-native, she currently resides in Tampa, where she has raised three children, three dogs and a husband.
Kate has been immersed in marketing since she was born. Her father was an advertising copywriter, and her first storyboard for a TV ad involved butterflies and pantyhose. She was six at the time.
After obtaining a degree in journalism/advertising from the University of Oklahoma and continuing her studies at the School of Visual Arts in New York, Kate went to work for Lowe & Partners, an Interpublic company. She continued her stint in general advertising at Davidoff & Partners. Making the transition to direct marketing, Kate worked at Ogilvy & Mather Direct (Ogilvy One) and BrannBlau (Euro RSCG) before going freelance in 2000. She has been associated with CWMC since 2006. Kate has extensive experience in the technology and financial markets sectors — including 15+ years creating materials for IBM and Lotus Software. Her 25+ years of marketing experience also includes everything from brochures for the Venice-Simplon Orient Express to mini women’s magazines for Ziploc and Spray ‘n Wash.
Kate Larson lives in Southwick, Massachusetts, with her husband and her Tibetan terriers.
Laura's broad-reaching experience and award-winning expertise were gleaned from 20+ years spent as a professional writer and editor. During the course of her career, Laura has published thousands of magazine and newspaper articles, written copy for hundreds of advertising and marketing projects (print, radio and online) and published several books.
Currently based in New York City, she began her professional life as a reporter, writing business and general-interest articles for periodicals ranging from The Philadelphia Inquirerto Forbes Newspapers. Her cross-media work as an advertising and marketing copywriter helped the Florida Commission on Tourism, AOL, Time Warner, McDonald’s, Dollar Rent-A-Car, MarineMax, Valpak and C.B. Richard Ellis. Laura’s marketing experience extends to custom publishing. She has penned long articles translating complex subject matter into material easily understood by a readership ranging from professionals-in-their-fields to laymen. Clients included a variety of US government, and private entities such as the American College of Sports Medicine, Steinway & Sons and Rolls Royce.
Keep reading and you'll learn that Laura has also published several books. Two of the most significant are The Smart Guide to Estate Planning(John Wiley & Sons, New York) and the children’s title Journey to Freedom: The Biography of Sojourner Truth(The Child’s World, Chanhassen, Minnesota). She recently finished her first novel.
Kathy graduated from the prestigious College of Journalism and Communications at the University of Florida and has been working as a communications professional ever since.
As a senior copywriter at a leading regional advertising agency, she wrote and produced effective, results-oriented advertising for a broad range of clients includingTampa Electric, GTE and GTE Data Services, X-14, Publix Super Markets, Florida Federal Savings and Loan, McDonald’s, Verizon and Verizon Business, Tampa Bay Buccaneers, The Tampa Tribune, Governor’s Council on Physical Fitness, Tampa Museum of Art, Florida Orchestra, and numerous other corporate, retail, hospitality, and real estate accounts.
Kathy's work has won numerous local, regional, and national awards, including a National Addy Award for a 30-second, network television spot. Most recently, Kathy has been specializing in thought leadership white papers and marketing materials for IBM — on a variety of topics including security analytics and intelligence, storage optimization, future planning, cloud computing, and innovations in outsourcing.
Kathy currently lives in suburban Central Florida, close enough to the beaches but far enough from the theme parks.
Mary Ellen Moore
Mary Ellen has nearly 40 years experience in writing and marketing activities. As a CWMC writer since 2003, she has prepared sales enablement packages for numerous products and services; internal and external presentations; case studies and success stories; web pages; catalogs; data and solution sheets; and podcasts.
Prior to joining CWMC, she was marketing director for The Technical Resource Connection (TRC), a technology consulting firm and subsidiary of Perot Systems Corporation, for eight years. Her work there included planning, budgeting and executing internal and external marketing activities, graphics, public and media relations, lead generation, direct mail and other marketing-relevant activities. She also directed recruiting and image advertising campaigns and media buying; coordinated conference trade shows, exhibits and speaking engagements; and planned, wrote, edited, designed, and produced all external graphics needs. As if that didn't keep her busy enough, she also coordinated community relations efforts and wrote and edited technical documentation, including proposals, white papers, and architectural documents.
Before that, Mary Ellen was partner/vice president and co-owner of McShane & Moore Communications, an advertising and marketing agency in Tampa. With the majority of her client base comprised of technology organizations, she handled a variety of needs for national and local clients, including Ascom/Timeplex, General Telephone Operations/GTE South, GTE Data Services, Walter Industries, IBM/Advantis, Tech Data, Time Warner Cable, CH2M HILL, City of Tampa, RISCORP, The Associated Press, Memorial Hospital of Tampa, "Esteem" International, The Technical Resource Connection, and others.
Mary Ellen began her career as a newspaper and magazine journalist. She was also a syndicated music columnist and has authored numerous books. Amazingly, she still finds time to leave her desk to walk her two golden doodles.
Always ready for a new challenge, Sarah has written across industries and media for major B2B and consumer brands at New York agencies. After earning a B.A. in English at Yale, she began her copywriting career with catalogs and magazine and newspaper ads for IBM’s consumer and small business products.
While at EuroRSCG 4D, she created interactive experiences for diehard Guinness beer fans and sold mortgages and credit cards for Fleet Bank and Canadian Tire Financial Services. At Wunderman, Sarah engaged IT pros and developers with interactive campaigns and direct mail for Microsoft’s Server and Tools division. With her colleagues at Razorfish, Sarah launched the website for Garnier Nutritioniste skin care products, and in partnership with American Idol, they developed promotions for Garnier’s hair care line. Her Razorfish clients also included Maybelline, EMC, XM Radio and All detergent. As associate creative director at DraftFCB, Sarah and her team put together educational and compelling direct mail packages for United Healthcare’s AARP Medicare Supplement Insurance Plans. Sarah also wrote TV spots for pharmaceuticals and ads for Nivea skin care and Kraft Foods. Now Sarah’s back to writing for IBM—this time creating seller enablement and B2B communications for the company's Global Technology Services group.
You’ll find her at the other end of Metro North’s New Haven line-- in Bethany, Connecticut -- along with her Indian Runner ducks, Cochin chickens and field-bred English Springer Spaniels.
Lisa began working with CWMC in 2004. She has been an integral part of this team ever since, with responsibility for creating, updating and managing a substantial amount of content.
Among her larger projects: internal sales and client-focused presentations; updates and maintenance of web content; strategy and execution for special promotions on internal and external websites; and maintenance of an in-house repository of training content.
In more than 25 years as a professional writer and editor, Lisa has written extensively on a wide variety of topics, including change management, e-learning, child abuse, interpersonal relationships, technology and telecommunications. As a freelancer since 1987, she has worked for numerous clients, primarily writing internal and external communications for GTE Data Services (GTEDS) and GTE Information Services. She launched GTE’s first daily electronic newsletter, relying on then-primitive Internet technology to keep more than 5,000 employees up to date on company and industry news. Her GTE work laid the foundation for her extensive knowledge base in telecommunications technology. In early 1995 she took over editorial management of GTE’s four-color bi-monthly magazine, Telops News, first as an onsite employee, then as a freelancer.
Lisa lives on Long Island and travels to Ireland as often as she can.
Kellar has been CWMC's resident art director and designer since 2009. Working with writers to align words and visuals, Kellar has created hundreds of deliverables including animation, interactive and print design, web banners and social graphics, and PowerPoint presentations.
With over 12 years’ experience in the design field, Kellar has previously held creative posts for McShane Communications, WCI Communities, Inc. and ClearChannel Outdoor.
A graduate of University of Texas at Austin with a degree in journalism and a concentration in photojournalism, she was born and raised in Tampa — where she still lives. But now her home is with her husband and son. When she's not with them, Kellar can often be found riding her horse, Darwin.
Before Gina joined CWMC in 2003, she held various IT positions in both the banking and telecommunications industries. She has been a trainer and business analyst who believes that the same skills are required to be successful at both.
That's why she's the go-to person when our clients need help communicating complex information and ideas in a way that's simple, straightforward and enables people to do their jobs.
The constant thread in Gina’s diverse background is good timing — being there on the ground floor as departments and companies kicked off new processes and ideas. When Computhrift first began check processing, she was part of the team automating statements and balancing with the Federal Reserve Bank. When computer-based training was new at Citicorp Global Payment Products, Gina supported the training team and the company by creating two award-winning courses that were instrumental in delivering training on a division-wide system conversion. At Z-Tel, she independently researched order processing regulations and established the service request process. She has worked in many start-ups and has the analytical abilities and commitment to support debugging a new process and developing it into an efficient and profitable process.
At home in Seminole, Florida, Gina spends her non-work hours attending seminars and workshops for enlightenment on a wide variety of subjects.
Yeah, we noticed that, too...
If you've just realized that our agency roster is devoid of males, congratulations -- you've uncovered our not-so-secret little quirk. It's not that we set out to create an all-female agency. In fact, it's not something we even think about very much. It's really just turned out this way. At least so far.
We'd be happy -- thrilled, even -- to have a member of the opposite sex join our team. So if you know of any great candidates, by all means, send them our way!